Join →
Walk Paris.
Earn the bracelet.
Become someone who finishes.
🏅 Your reward at the finish line
72 km of daily steps through the streets of Paris — without leaving home. A WhatsApp group of women cheering you on, postcards from every landmark, and a real 18k gold-plated charm bracelet waiting at the finish line. It can't be bought. Only earned.
72 km · tracked automatically
Why women join — and why they finish
Not another app you'll forget in a week.
Your body craves movement. Your mind needs a win.
Daily walking is one of the most effective things you can do for energy, mood, and sleep. This challenge gives you a reason to do it every single day — not out of guilt, but because Paris is waiting.
Self-care that doesn't feel like a chore.
Milestones, postcards, and a real reward built into every step. Turns a walk into the best part of your day — something to look forward to, not dread.
You're not doing this alone.
Your WhatsApp group is full of women at different stages of the same walk. On day 3, on day 18, on the hard days. All of them rooting for you. That accountability is real.
How it works
Simple to start. Impossible to forget.
Download & begin
Download the EQUA app, enter your code, and you're placed on the map of Paris. Your journey starts at the Arc de Triomphe — steps tracked automatically via Apple Health or Google Fit.
Walk. Every day counts.
Aim for roughly 3.5 km a day — a 40-minute walk. No punishment for off-days. Miss one? Come back tomorrow. Your progress never resets.
Discover Paris, one postcard at a time
Reach each landmark — the Louvre, the Eiffel Tower, Montmartre — and unlock a digital postcard with the story of that place.
Cross the finish line. Receive your bracelet.
Complete 72 km, enter your address, and your handcrafted Paris charm bracelet ships to your door. Proof of what you did.
Your reward
Not just a bracelet. Proof you showed up.
Handcrafted with 18k gold-plated charms — each one an iconic landmark you virtually walked past. Eiffel Tower, Sacré-Cœur, a little croissant. The plating is 2.5 microns thick — five times the standard — made to be worn, sweated in, and loved for years.
- —Cannot be bought. Only earned by finishing.
- —Shipped to your door when you cross 72 km.
- —18k gold coating, 5× thicker than standard plating.
14-day money-back guarantee · No equipment needed · Any fitness level welcome
Real women. Real walks. Real bracelets.
"I've started and quit three different fitness apps in the past two years. With this challenge I finished. I think it was the bracelet — knowing something real was waiting for me at the end made the difference on the hard days. I put it on the morning it arrived and cried a little."
"I walk every morning now and I genuinely look forward to it. The Paris postcards sound like a silly feature but they made me actually research the real Sacré-Cœur when I unlocked it. My morning walk became my favourite 40 minutes of the day."
"The WhatsApp group is the secret weapon. There's a woman in there from Munich who messages every morning at 6am saying she's heading out. I started getting up earlier just to walk before she did. Ridiculous, but it worked."
Join the challenge
Done making promises to yourself? Keep this one.
Everything you need for 21 days of showing up — and a finish line worth crossing.
- ✓The Paris Challenge app — 72 km through iconic landmarks, steps tracked automatically
- ✓Your WhatsApp squad — a private group of women walking alongside you
- ✓7 digital postcards — unlocked at each Parisian landmark
- ✓The Paris charm bracelet — 18k gold-plated, shipped when you finish
- 🛡14-day money-back guarantee — no questions, no guilt
Choose your experience
Yours when you cross 72 km
🔒 Secure checkout · 14-day money-back · 🚚 Free shipping worldwide
-
18k gold-plated with a 2.5-micron coating — five times thicker than standard. Durable, sweat-resistant, made to be worn for years.
-
Shipping is free — it's included in the price. Your bracelet ships to anywhere in Europe once you cross the finish line.
-
14-day money-back guarantee. Show up, put in the effort — if you don't feel a shift, email hi@equa-challenge.com for a full refund. No hassle.
Your steps, your map, your Paris.
Track your progress on the map of Paris, unlock postcards at every landmark, and celebrate with your community. Works with iPhone, Android, Apple Watch, Garmin, Fitbit, Whoop — all the girlies.
Frequently asked questions
Still have questions? Email us at hi@equa-challenge.com — we reply within 24 hours.
-
The Paris charm bracelet is crafted with an 18k real gold coating that's 2.5 microns thick — about five times thicker than standard gold plating. That makes it far more durable, sweat-resistant, and long-lasting, while still being a plated piece, not solid gold.
-
No worries! Life happens. If you miss a day, just jump right back in the next day. Progress over perfection is the mindset here. One missed day doesn't erase all the steps you've already taken.
-
Nope! Your iPhone or Android phone is literally all you need. If you've got a tracker that syncs with your phone (Apple Watch, Garmin, Fitbit, Whoop… all the girlies), you're good to go too. Cute shoes help, but honestly? Not required.
-
Nope! The 21 days are just the goal — your little "let's go, queen" target. If life gets messy and you need more time, you still earn the bracelet as long as you finish the full challenge. No stress, no pressure, no punishment. Just progress.
-
We offer a 14-day money-back guarantee. If you show up, put in the effort, and don't feel a shift in your energy, mindset, and confidence, simply email us at hi@equa-challenge.com for a full refund. No hassle, no guilt.
-
On some Android devices, step tracking needs a bit more setup: install a step tracking app (Google Fit or Samsung Health), connect it to Health Connect, and allow it to share step data. Then reopen the EQUA app and sync. Most Android users don't experience this at all — and if you do, email us and we'll walk you through it.
Walk Paris. Earn a bracelet.
Become someone who finishes.
21 days. 72 km. One promise kept. Your bracelet is waiting at Sacré-Cœur.
Start my challenge — from €18,95 →14-day money-back guarantee · No equipment needed · Any fitness level welcome